Mattel and Playworks Make Play Essential for Everyone!

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Play is an important building block in every child’s development. It promotes learning, teamwork, increases imagination, expands social skills and more.

Join us Friday, November 18, 2011 at 10am PT for a discussion about the importance of play featuring insights from Jill Vialet, CEO and Founder of Playworks, and Dr. Michael Shore, Mattel’s “Dr. Play."

Click here to join the discussion!

Use these five tips!

  • Invite Everyone to Play
  • Share the Rules of the Game
  • Team Selection (count off 1,2,1,2 or apples, oranges, apples, oranges….)
  • Encouragement and Cheering
  • Conflict Resolution: Rock-Paper-Scissors

Get Playworks!

Playworks offers professional development to an array of audiences who work with youth. From parents to principals, camp counselors to coaches, Playworks delivers tools and techniques to run effective and playful programs in schools and communities.

>> learn more about Playworks Training


Mattel Signs on as Debut National Partner

Playworks is kicking off the school year with our first-ever national partnership. Mattel has signed on to help us to expand our commitment that every child has a chance to play every day. Mattel has already been working closely together in Los Angeles, where the company supports several LA schools and will engage their employees in volunteerism and community service through Playworks. The national partnership represents an opportunity to ensure that more kids around the country have access to play.

Read the full story

More Updates


June 20, 2024

Games to Play this Summer ›

Summertime is here!  The first few weeks of summer bring fun and excitement and the return of free time and fun, seasonal activities. But as the summer stretches on, it…

Kids playing jumprope
Kids playing jumprope

June 11, 2024

Playworks New England and Hasbro Team Up to Celebrate the Inaugural International Day of Play in Rhode Island on June 11 ›

Pawtucket, R.I. – The United Nations has declared June 11 as the inaugural International Day of Play. To celebrate, Playworks New England and Hasbro, Inc. will formally launch a new…

May 29, 2024

2024 International Day of Play ›

The United Nations General Assembly has adopted June 11 as the International Day of Play. This global celebration was established to champion and protect children’s right to play. On this…