New Balance, The Sports Museum, & Playworks Team Up Against Bullying in Brockton

  1. Updates

Last month we celebrated National Bullying Prevention Month along with schools, companies, and organizations throughout New England. Our #RealPlayersDontBully campaign featured athletes, local leaders, and influencers across the nation who believe that it’s cool to be kind and that there’s no place for bullying in schools!

Junior Coaches with New Balance athlete, Cory McGee

The highlight of our regional campaign was a pep rally at the Brookfield School in Brockton, MA on October 17. The event was held 

in collaboration with The Sports Museum and the New Balance Foundation. Students were surprised by special guest Cory McGee, a New Balance Athlete and professional middle distance runner.

Students participated in a Q&A with Cory. She shared how she stays motivated as a professional athlete and how she has stood up against bullying in her life.

We finished off the pep rally with a game of Rock, Paper, Scissors All-Star led by Playworks Coach DC. We had every 4th and 5th grader in the school ‘rocking it out’ and encouraging their classmates alongside Cory McGee and staff members from Playworks, New Balance, and the Sports Museum.

We are grateful for our strong partnerships with organizations like the Sports Museum and New Balance Foundation who share our core values of community and inclusion. We hope the themes of the October 17 pep rally and our #RealPlayersDontBully campaign will extend far beyond the month of October! Thank you to the Brookfield School and everyone who made this event a success.

Staff from Playworks, New Balance, and the Sports Museum with New Balance athlete, Cory McGee

More Updates


June 20, 2024

Games to Play this Summer ›

Summertime is here!  The first few weeks of summer bring fun and excitement and the return of free time and fun, seasonal activities. But as the summer stretches on, it…

May 29, 2024

2024 International Day of Play ›

The United Nations General Assembly has adopted June 11 as the International Day of Play. This global celebration was established to champion and protect children’s right to play. On this…

April 30, 2024

Local Collegiate Athletes Help Rock Recess in Rhode Island! ›

Local college student athletes helped rock recess last week at the Segue Institute for Learning in Central Falls, RI, and the Ashton School in Cumberland, RI. Members of the Bryant…