It’s cool to be kind.
Playworks is aiming to reduce bullying and increase inclusion by creating a generation of kinder, empathetic kids with caring, consistent role models.
Google is joining the fourth annual Playworks’ campaign, Real Players Don’t Bully, with its Be Internet Awesome program to call attention to the need to empower the next generation to be kind on and offline. #ItsCoolToBeKind
This issue is important to kids and teachers alike. Teachers report that cyberbullying is their #1 safety concern in their classrooms according to a recent Google survey.
Join Playworks and Google’s Be Internet Awesome as they stand up for inclusion using #RealPlayersDontBully and #BeInternetAwesome.
Why Playworks?
Promoting inclusion, role modeling positive behavior, and giving kids the chance to develop and practice leadership skills, can help create environments where every kid feels accepted and safe on the playground. The power of play creates environments where kids feel included, have peer leaders, and caring adults which has been shown to impact the number of incidents of bullying in Playworks schools compared to non-Playworks schools.
You can help create an inclusive community. Donate today.
Real Players Supporting Playworks
Nick Cannon, Cyrus Jones of Baltimore Ravens, actress Lizzie Greene, Detroit Lions, Denver Broncos including Troy Fumagalli, Will Parks, and Linebacker Joe Jones, former Arizona Cardinal, Andre Wadsworth, Jennifer Hammond from Fox 2 Detroit, Robin Kinnie, President of Motor City Woman, singer-songwriter, Chris Urguiaga and are showing how real players don’t bully on and off the playground! Watch some videos from our partners like Cyrus Jones and news stories.
We’ve partnered with Be Internet Awesome to help kids be safe, confident explorers at school and online. Follow #BeInternetAwesome on Google for Education and remember that #ItsCoolToBeKind.
This campaign takes place during National Bullying Prevention Month to showcase the importance of practicing kindness and inclusion online and in-person to prevent bullying.
Creating sustainable change
*Source: *Bradshaw, C.P., Sawyer, A.L., & O’Brennan, L.M. (2007). Bullying and peer victimization at school: Perceptual differences between students and school staff. School Psychology Review, 36(3), 361-382.
**Results from a randomized control trial evaluation by Stanford University and Mathematica Policy Research. Learn more
Follow #RealPlayersDontBully
This annual campaign has garnered over 195 million social media impressions and offline engagement.
Check out some of the highlights of the campaign below or follow #realplayersdontbully on social media. 
Also check out Google’s Be Internet Awesome on social media.
Who Has Been Involved?
#RealPlayersDontBully 2018
In 2018, we launched the largest #RealPlayersDontBully on social media. Participating celebrities are lending their voices, talents and personal stories for Real Players Don’t Bully campaign, sponsored by Google’s Be Internet Awesome. The list includes: Baron Davis, DeAndre Jordan, Andrew East, Andre Drummond, Jared Goff, Cooper Kupp, Brandon McManus, Casey Kreiter, Shaun Hamilton, Kenyan Drake, MJ Stewart Jr., Adam Gotsis, Shawn Johnson, Jordan Leslie, Stephen Tulloch, Barry Sanders and the Detroit Lions, Eric Byrnes, Justin Rose, Miles Killebrew, Linval Joseph, TJ Carrie, Keary Colbert, Kat DeLuna, Jennifer Cabalquinto, Harold Perrineau, Logan Browning, Jake Miller, Jake T. Austin, Monique Colman, Max Ehrich, Rebecca Black, Tom Schwartz, Tom Sandoval, Jennifer Hammond, Val Chmerkovskiy, Jan Luis Castellanos, Jody Steel, Chris Rabb, Jared Solomon, Jon Mitchell, Joanne Chang, Utah Women’s Basketball, Stacy Philpot-Brown, Jack Rovner, LA Chargers, Utah Royals FC, NC Courage, Suffolk Rams, Baltimore Ravens, MSE Foundation, Washington Capitals, Charlotte Checkers Hockey, Indiana Fever, and Indiana Pacers .
Check out some of last year’s events:
- Play Day with the Stars with Playworks Southern California
- Recess with Philadelphia Eagles
- Rally with the Detroit Lions
- Real Players Don’t Bully Rally in partnership with Atlanta Super Bowl Host Committee and Center for Civil and Human Rights
- Standing up for Inclusion at the Nation’s Capital.
#RealPlayersDontBully 2017
Check out 2017 #RealPlayersDontBully on social media. Among our partners are Detroit Lions, Detroit Pistons, Detroit City FC, Detroit native Carl Davis , Kacie Hollins, Justin Rose, Armond Rashad, 76ers, Breanna Stewart, Duke, Indiana Fever, Pacers and Tamika Catchings, Jared Cook from the Oakland Raiders, Justin Simmons, Joey Timbers and Nat Borchers, Robert Alford, Pokey Chatman and LA Galaxy.
Watch this video from Playworks Indiana Executive Director Jo Yocum-Bender of Playworks Indiana and Fever Director of Community and Player relations Roberta Courtright
#RealPlayersDontBully 2016
In 2016, our real players partners on social media included Lizzie Velasquez, Forever in Your Mind, Sunny Mabry, Ethan Embry, Julie Foudy, Rebecca Zamolo, Jen Widerstorm, USC Trojans, Andrew McCutchen, Detroit Lions, Wiz Khalifa, and Amir and Amari’s O’Neil.
